Brand Audit and Analysis
An exercise to diagnose the well-being of the brand vs competition
Market Research
(Internal and External)
We assist in gathering relevant market and customer insights as guiding light for your strategy development.
Customer Profiling –
5Ws 1H Tool
To pinpoint the demographic and psychographic profile of the target customer. Who, What, Where, When, Why, Why Not and How.
BRAND DIAGNOSTICS
Brand Audit and Analysis
An exercise to diagnose the well-being of the brand vs competition
Market Research
(Internal and External)
We assist in gathering relevant market and customer insights as guiding light for your strategy development.
Customer Profiling –
5Ws 1H Tool
To pinpoint the demographic and psychographic profile of the target customer. Who, What, Where, When, Why, Why Not and How.
BRAND IDENTITY & STRATEGY DEVELOPMENT
Brand Positioning Development
We develop the identity for your brand (target group, competitive framework, benefit, reason-why and brand character).
Brand Growth Strategy
A roadmap for the brand’s growth direction from short-term to mid-term to long-term.
Communication Strategy
Consists of the WHAT (key thought/benefit) to tell the WHO (target audience) with a good reason (the WHY).
Marketing Strategy
Details out the specific marketing tools to be employed to support the brand’s growth strategy, i.e. media, PR, on-ground, digital marketing, etc.
BRAND IDENTITY & STRATEGY DEVELOPMENT
Brand Positioning Development
We develop the identity for your brand (target group, competitive framework, benefit, reason-why and brand character).
Brand Growth Strategy
A roadmap for the brand’s growth direction from short-term to mid-term to long-term.
Communication Strategy
Consists of the WHAT (key thought/benefit) to tell the WHO (target audience) with a good reason (the WHY).
Marketing Strategy
Details out the specific marketing tools to be employed to support the brand’s growth strategy, i.e. media, PR, on-ground, digital marketing, etc.
BRAND ACTIVATION
Advertising Concept Development
We give you idea on what to show and talk about in developing your brand’s advertising. Must be aligned with brand positioning.
Brand Campaign Ideation
We conceptualise ideas on what campaign to run to meet your brand objectives.
Event Set up & Management
We spearhead your brand’s on-ground activation to drive experiential marketing towards your brand. Our expertise includes setup design, fabrication to event management.
Integrated Campaign Planning & Management
We become your brand campaign manager to ensure smooth planning and execution.
BRAND ACTIVATION
Advertising Concept Development
We give you idea on what to show and talk about in developing your brand’s advertising. Must be aligned with brand positioning.
Brand Campaign Ideation
We conceptualise ideas on what campaign to run to meet your brand objectives.
Event Set up & Management
We spearhead your brand’s on-ground activation to drive experiential marketing towards your brand. Our expertise includes setup design, fabrication to event management.
Integrated Campaign Planning & Management
We become your brand campaign manager to ensure smooth planning and execution.
Creative Design
We develop insights-based brand creative that is relevant and impactful.
Public & Media Relations
Leverage on the strength of the media to optimise on brand awareness and credibility
Advertising Media Buy
We identify the right media to buy into, with the appropriate strategy and investment.
Digital Marketing
We device the right digital media mix to reach out to the relevant target group.
Creative Design
We develop insights-based brand creative that is relevant and impactful.
Public & Media Relations
Leverage on the strength of the media to optimise on brand awareness and credibility
Advertising Media Buy
We identify the right media to buy into, with the appropriate strategy and investment.
Digital Marketing
We device the right digital media mix to reach out to the relevant target group.
OTHER SERVICES
Outsourced Marketing
Brand Training / Workshop
Brand Coaching
OTHER SERVICES
Outsourced Marketing
Brand Training / Workshop
Buumerangbrandz Sdn Bhd
+603-92262218
+603-92262217
