SERVICES

Telling you what to do with your brand is only half of the story. Assisting you in doing it the right way is what we take pride in.

BRAND DIAGNOSTICS

Brand Audit and Analysis

An exercise to diagnose the well-being of the brand vs competition

Market Research
(Internal and External)

We assist in gathering relevant market and customer insights as guiding light for your strategy development.

Customer Profiling –
5Ws 1H Tool

To pinpoint the demographic and psychographic profile of the target customer. Who, What, Where, When, Why, Why Not and How.

BRAND DIAGNOSTICS

Brand Audit and Analysis

An exercise to diagnose the well-being of the brand vs competition

Market Research
(Internal and External)

We assist in gathering relevant market and customer insights as guiding light for your strategy development.

Customer Profiling –
5Ws 1H Tool

To pinpoint the demographic and psychographic profile of the target customer. Who, What, Where, When, Why, Why Not and How.

BRAND IDENTITY & STRATEGY DEVELOPMENT

Brand Positioning Development

We develop the identity for your brand (target group, competitive framework,  benefit, reason-why and brand character).

Brand Growth Strategy

A roadmap for the brand’s growth direction from short-term to mid-term to long-term.

Communication Strategy

Consists of the WHAT (key thought/benefit) to tell the WHO (target audience) with a good reason (the WHY).

Marketing Strategy

Details out the specific marketing tools to be employed to support the brand’s growth strategy, i.e. media, PR, on-ground, digital marketing, etc.

BRAND IDENTITY & STRATEGY DEVELOPMENT

Brand Positioning Development

We develop the identity for your brand (target group, competitive framework,  benefit, reason-why and brand character).

Brand Growth Strategy

A roadmap for the brand’s growth direction from short-term to mid-term to long-term.

Communication Strategy

Consists of the WHAT (key thought/benefit) to tell the WHO (target audience) with a good reason (the WHY).

Marketing Strategy

Details out the specific marketing tools to be employed to support the brand’s growth strategy, i.e. media, PR, on-ground, digital marketing, etc.

BRAND ACTIVATION

Advertising Concept Development

We give you idea on what to show and talk about in developing your brand’s advertising. Must be aligned with brand positioning.

Brand Campaign Ideation

We conceptualise ideas on what campaign to run to meet your brand objectives.

Event Set up & Management

We spearhead your brand’s on-ground activation to drive experiential  marketing towards your brand. Our expertise includes setup design, fabrication to event management.

Integrated Campaign Planning & Management

We become your brand campaign manager to ensure smooth planning and  execution.

BRAND ACTIVATION

Advertising Concept Development

We give you idea on what to show and talk about in developing your brand’s advertising. Must be aligned with brand positioning.

Brand Campaign Ideation

We conceptualise ideas on what campaign to run to meet your brand objectives.

Event Set up & Management

We spearhead your brand’s on-ground activation to drive experiential  marketing towards your brand. Our expertise includes setup design, fabrication to event management.

Integrated Campaign Planning & Management

We become your brand campaign manager to ensure smooth planning and  execution.

Creative Design

We develop insights-based brand creative that is relevant and impactful.

Public & Media Relations

Leverage on the strength of the media to optimise on brand awareness and credibility

Advertising Media Buy

We identify the right media to buy into, with the appropriate strategy and investment.

Digital Marketing

We device the right digital media mix to reach out to the relevant target group.

Creative Design

We develop insights-based brand creative that is relevant and impactful.

Public & Media Relations

Leverage on the strength of the media to optimise on brand awareness and credibility

Advertising Media Buy

We identify the right media to buy into, with the appropriate strategy and investment.

Digital Marketing

We device the right digital media mix to reach out to the relevant target group.

OTHER SERVICES

Outsourced Marketing

Brand Training / Workshop

Brand Coaching

OTHER SERVICES

Outsourced Marketing

Brand Training / Workshop

Brand Coaching